Marketing-skills is a collection of Claude skills and model context protocol connectors that extend Claude's capabilities for marketing tasks across Google Ads, Meta Ads, SEO, and AI visibility.
The project addresses the need for Claude to access and act on live marketing account data and perform specialized marketing analysis. It works by bundling a model context protocol connector called Ryze MCP that pulls live data from Google Ads, Meta Ads, Google Analytics 4, and Google Search Console, paired with 49 pre-built Claude skills that perform specific marketing tasks. Users install the MCP connector through Claude's settings, then use the skills to audit campaigns, analyze spending patterns, detect creative fatigue, optimize budgets, and build SEO strategies. The skills cover Google Ads audits, Meta Ads audits, LinkedIn and Reddit advertising analysis, A/B test significance calculation, landing page audits, UTM tracking generation, email sequence writing, content repurposing, programmatic SEO building, and end-to-end SEO assistance.
The tool suits marketing teams and individual marketers who want Claude to analyze their live ad accounts without manual data export. It works in Claude Desktop, claude.ai, Cursor, and ChatGPT. The skills are organized into folders by platform and use case, making it straightforward to find relevant tools for specific problems like detecting wasted ad spend, identifying audience overlap across Meta campaigns, or building scalable SEO page templates. The project includes a guide ranking the skills by marketing job function.
Development activity shows consistent focus on marketing-specific functionality. The repository maintains a structured collection of skills organized by platform and marketing discipline. The project includes comprehensive documentation with setup guides and a ranked skill guide. The bundled MCP connector is actively maintained as a separate product with dedicated product pages for Google Ads and Meta Ads variants.