Open SEO MCP Skills is a free SEO MCP server that integrates with Claude to provide keyword research, rank tracking, site audits, backlinks analysis, and AI visibility tracking using your own Google Search Console, Google Analytics, and ads account data.
The tool solves the problem of expensive SEO data markup by pulling rankings directly from Google Search Console, traffic from GA4, keyword volumes from Google Ads keyword planner, and competitor intelligence from DataForSEO. Rather than paying subscription fees plus per-request markups on API calls, the approach connects Claude directly to your existing accounts through the Ryze connector, eliminating intermediary costs. The skills bundle includes SEO audit, keyword research, rank tracking, competitor gap analysis, backlink checking, AI visibility tracking, content brief generation, and SEO versus ads comparison. You can invoke them by asking Claude to run an audit or analyze competitors using natural language.
The tool suits teams already using Google Search Console and GA4 who want to leverage Claude's reasoning capabilities on their actual performance data without additional subscription costs. It works well for in-depth SEO analysis, competitive research, and identifying quick wins from your real traffic patterns. The skills are MIT-licensed, so you can modify and ship them in your own products. The README does not name direct alternatives for comparison.
The project is actively maintained with clear documentation and a straightforward two-step installation process. The codebase is written primarily in Shell and is openly available for inspection and modification. The tool includes built-in DataForSEO integration without requiring separate API key management, and it supports optional connections to Ahrefs and Semrush if you already subscribe to those services.
