Chinese Copywriting Guidelines is a style guide that standardizes Chinese copywriting and typographic conventions to reduce communication overhead within teams and improve written quality.
The guide addresses inconsistency in how Chinese text is formatted when mixed with English, numbers, and punctuation. It establishes rules for spacing between Chinese and English characters, between Chinese and numerals, and between numerals and units. It also covers punctuation usage, distinguishing between full-width and half-width characters, and provides concrete examples of correct and incorrect formatting for each rule. The approach is prescriptive, offering clear before-and-after examples rather than explanatory rationale.
Teams working on Chinese-language documentation, websites, or user-facing content should adopt this guide if consistency matters to their brand presentation. It suits projects where multiple contributors write in Chinese or mixed Chinese-English, particularly those targeting Chinese-speaking audiences. The guide acknowledges that while CSS properties like text-spacing could automate some spacing rules, they lack broad browser and platform support, making manual adherence necessary for now. It provides versions in both Traditional and Simplified Chinese as well as English.
The project maintains documentation across multiple language variants and accepts contributions to keep guidelines current. Updates reflect evolving standards for Chinese typography and copywriting practices. The repository serves as a living reference that the maintainer actively refines based on community feedback and real-world usage patterns.
