Rybbit is a web and product analytics platform that provides an open-source, privacy-friendly alternative to Google Analytics with an emphasis on intuitive design and quick setup.
The tool addresses the need for analytics that respect user privacy while remaining accessible to teams without deep analytics expertise. It operates as a self-hosted or managed service, collecting standard web metrics like sessions, unique users, pageviews, bounce rate, and session duration. Beyond basic metrics, it supports session replays, custom events with JSON properties, advanced filtering across multiple dimensions, and specialized dashboards for goals, retention, user journeys, and funnels. The platform includes three-level location tracking from country to city with map visualizations, real-time dashboards, and multi-site management through organization accounts. Its core design principle centers on making analytics intuitive rather than overwhelming.
Teams evaluating adoption should consider that Rybbit suits projects where privacy compliance matters and where analytics interfaces need to be approachable for non-specialists. The platform offers flexibility through both a hosted service for quick onboarding and self-hosting options for teams requiring complete infrastructure control. The README does not name specific alternatives for direct comparison, so adoption decisions should rest on whether the feature set and privacy-first approach align with project requirements.
Development activity shows consistent engagement with the codebase through regular commits and pull request reviews. The project maintains active documentation and provides multiple channels for community interaction including a Discord server and contribution guidelines. The maintainers respond to issues and incorporate external contributions into the main branch.
