NotFair Plugin is a skill library for AI agents that adds SEO, GEO, and marketing capabilities to Claude Code, Cursor, and other compatible AI systems.
The plugin solves the problem of AI agents lacking practical, domain-specific workflows for marketing tasks. Rather than relying on generic prompts, it provides structured skills defined in readable markdown files that agents can follow to perform concrete work: auditing websites, analyzing Google Ads and Meta Ads accounts, querying GA4 and Search Console data, managing WordPress and GoHighLevel integrations, and identifying optimization opportunities across paid channels including Google, Meta, X, LinkedIn, Reddit, and TikTok. Each skill includes supporting references, scripts, and evaluation criteria so agents can execute reviewable, bounded changes with explicit approval boundaries.
The tool suits marketing professionals and agencies who want to delegate routine analysis and optimization tasks to AI agents while maintaining control over what changes get made. It works best for teams already using Claude Code or Cursor who need their agents to interact with real marketing platforms and analytics systems rather than provide generic advice. The plugin ships with forty-eight skills covering SEO audits, keyword research, paid media planning, creative analysis, and content strategy. Every skill is open-source and inspectable, so teams can adapt workflows to their own processes or contribute improvements.
Development on the project shows consistent activity with regular skill additions and refinements. The maintainers actively expand platform coverage, having added support for multiple advertising channels and analytics integrations. The codebase remains organized around readable skill definitions rather than complex abstractions, making it accessible for contributions. Updates reflect responsiveness to user requests for new workflows and platform integrations.
