Dub is an open-source link attribution platform that provides short link management, conversion tracking, and affiliate program capabilities.
The platform addresses the need for marketing teams to track which links drive conversions and attribute revenue to specific campaigns and partners. It works by creating shortened, trackable links that capture click data and conversion events, then aggregates this information into analytics dashboards. The approach combines link shortening infrastructure with analytics pipelines to measure marketing performance across channels.
Teams building marketing infrastructure, running affiliate programs, or needing detailed campaign attribution should consider Dub. It suits organizations that want to own their link data rather than rely on third-party services, with self-hosting available for those requiring greater control. The platform is built on a modern stack including Next.js, TypeScript, Prisma for database access, and Tinybird for analytics processing, making it suitable for teams comfortable with these technologies.
The project maintains active development with regular contributions across its codebase. Pull requests are reviewed and merged to add features and fix issues. The maintainers provide documentation for local development setup and self-hosting deployment, indicating ongoing investment in developer experience. The project accepts bug reports through its issue tracker and encourages community contributions through its contribution guidelines.
